Omnichannel Marketing Manager [Belgium]


 
Do you want to be part of an international, innovative, world-class pharmaceutical company? Of an organization committed to putting patients first? Pfizer has always evolved with the changing needs of the people who rely on us to create a healthier world. Guided by our four values: Courage, Joy, Equity and Excellence, our breakthrough culture lends itself to our dedication to transforming millions of lives.
As we continue to create breakthroughs that change patients’ lives, we are looking for a new talent to fill the position of Omnichannel Marketing Manager, in the Customer Experience team, Pfizer BeLux.
Location: Brussels
About the role

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As part of the Customer Experience (CX) team you will ensure that we offer a seamless omnichannel customer experience to healthcare professionals and patients, based on their information needs, with a single purpose of maximizing customer experience and the impact of our medicines and vaccines on patients and society.
You will act as a capability builder to support the design and implementation of an efficient and impactful omnichannel strategy for a dedicated category, leveraging One Pfizer best practices and generating new learnings. In collaboration with the local Omnichannel Lead you will co-develop the One Pfizer omnichannel vision in the Belux organization.
Main responsibilities
  • Lead the holistic omnichannel strategic brand plan in collaboration with brand managers, CX and other commercial roles for your dedicated category and key Pfizer channels.
  • Responsible for the development, execution, follow-up and planning of omnichannel campaigns and projects, e.g patient video projects, promotion of the new Pfizer Pro portal in our channels
  • Act as an omnichannel capability builder to generate and share best practices across the Pfizer Belux organization, navigate and accelerate the uptake of omnichannel capabilities, tools and processes
  • Lead a team of external contractors and coordinate agencies, or media partners
  • Apply a thorough understanding of data analytics to be able to translate them into actionable insights to support channel and content optimization
About you
  • Ideally Bachelor or Master degree in Management with a specialization in Marketing/Digital marketing and/or a degree in Pharmaceutical or Biomedical sciences or any other related field is a plus.
  • At least 3 years of professional experience in digital marketing required
  • Strategic mind to understand business and customer needs and translate them into a digital omnichannel proposal
  • Strong interpersonal skills and intercultural mindset to connect with diverse types of stakeholders
  • Ability to work both independently and as a team in a fast paced and changeable pharma environment
  • Result oriented: balancing ambitious vision with a “get things done” approach and able to manage multiple projects simultaneously and thrive in a deadline driven environment
  • Experience or willingness to learn tools for digital campaign mangagement, content creation, and channel performance, e.g. Adobe Workfront, Social media management tool, analytics and tagging tools.
What do we offer?
Innovative company Pfizer has a pipeline full of innovative medicines for a variety of conditions. As a Pfizer colleague, you'll have the opportunity to maximize the impact of medicines for patients in a variety of ways. In short, you make a real difference.
Development opportunities We are always looking for top talent. We believe you will never stop learning and there will always be a new opportunity for your development. That is why we have broad opportunities in the Belux organization. There are regular opportunities for training or to gain experience in a different field or even advancement to an international position.
A culture where you can be yourself We are a large, international organization with people from all over the world. At Pfizer everyone should be able to be themselves, that's what we strive for and live by.
Work/life balance At Pfizer, we know that if you really want to make an impact on people's lives, it's important that your people are at their best. That's why we offer our colleagues good working conditions, such as an appropriate salary and opportunities to work from home. Working a lot of overtime is not the norm for us. We also believe that work and having fun should go hand in hand. That's why, for example, you can participate in all kinds of activities outside of work.
Are you interested?
Do you know enough and have you decided to respond? We are curious about you and invite you to submit your application via the apply button below. You don't have to worry about a deadline to respond. We keep looking until we have found the right candidate for this position.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
We kindly ask you to provide your application documents in English!
#LI-PFE
Pfizer discovers, develops, manufactures and distributes medicines and vaccines. Pfizer wants to contribute to better health and wellness for everyone, at every stage of life. Pfizer works with the government and other health partners to provide quality and accessible healthcare. The patient is central to this story.
Pfizer has four offices in Belgium with which it supports its Belgian and international activities: 1) Anderlecht, where the Pfizer Clinical Research Unit is located. This is a fully equipped phase 1 research center. With that of New Haven (US), it is one of two Phase 1 Pfizer research centers in the world, 2) Elsene, the Belgian headquarters, 3) Puurs, Pfizer's production and packaging site, and 4) Zaventem, the international Pfizer's Logistics Center.
More information can be found at
www.pfizer.com
,
www.pfizer.be
and on Facebook and Twitter.
Marketing and Market Research
#LI-PFE

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