Marketing Lead Belgium


 Ready for a new challenge? Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

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We’re the digital consultancy & staffing firm leading A-brands in Europe, like Samsung, Carrefour, ING, Orange and MediaMarkt count on to make digital transitions happen.

We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

About our role:
Our partner, a global foodservice company, is currently seeking a Marketing Lead to focus on the Belgian market . This company is a leader in the dynamic food service market and offers a range of professional food and beverage products and services to customers across 22 organizations in 72 countries.This role is key in enhancing the customer experience for foodservice operators across all markets by developing and implementing targeted solutions that address customer needs and improve customer interactions.

In this role, you will play a critical part in executing the local (digital) selling strategy and delivering sustainable growth over multiple years, while optimizing the on/off-line end-to-end experience of prospects and customers in the Belgian foodservice market. The Lead will work closely with Customer Marketing, lead a team of 7 FTE using a SCRUM approach, and support them in finding the right marketing technology and eCommerce strategy, as well as building strategic integrated business plans to further engage customer.

What you will be doing:
Develop an on/off-line contact strategy for BeLux in collaboration with Customer Marketing to engage key clients and build user journeys.

Lead a team of members responsible for content creation and distribution to achieve business goals.

Understand the omnichannel approach to engaging with customers and optimizing conversions in line with customer insights.

Coach the team on finding and engaging with customers to increase sales conversions using a lead management approach.

Help the team use data to make the right decisions and find the right marketing technology and eCommerce strategy.

Build short and long-term strategic Integrated Business Plans aligning marketing and sales.

What you bring:
Ambition to further develop your career in B2B Marketing (high focus on online)

5 years of solid experience in a similar role, having managed a team.

Past experience in B2B Marketing and Food solutions is nice to have

You’re at your best when you can take initiative after detecting opportunities and can help others thrive

Strong communication skills (written and oral) in English and Dutch. French is a plus.

The offer:
Full-time employment.

Digital recruitment process and onboarding to the company.

Work for a global market leader in the foodservice industry and have an impact on its market!

You will have the opportunity to work with an ambitious and skilled team, and be a key player in driving fantastic customer experiences on & offline

Working from home – 2 days per week

Why Ariad?

You will never be a number: we match you with projects that suit your skills and ambitions.

Personalized follow-up & honest feedback guided by our Digital Talent Managers.

Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!

We’d love to meet you. We have a variety of opportunities that could be the perfect next step in your career, and we’re adding to this list every day. Join us to find your fit, and be a guide through the maze of digital change.

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